Hardy

British fly fishing heritage since 1872.

About Hardy

Hardy was founded in 1872 in Alnwick, Northumberland, England, and is one of the oldest continuously operating fly fishing brands in the world. The company is known for its long history of innovation in reels — from the iconic Perfect to modern sealed-drag designs — alongside a deep lineup of fly rods.

Hardy is part of Pure Fishing. The brand's modern lineup spans single-hand trout rods, saltwater rods, Spey and switch rods, and a full reel range, with strong distribution through fly shops in the UK, North America, and beyond.